After topping the list of social media in the Middle East region, Al Arabiya has won another trophy albeit on a local level. The channel has been ranked as the top social media brand in Saudi Arabia, according to a recent report by The Social Clinic, a Jeddah-based social media consultancy.
The State of Social Media in Saudi Arabia 2012 report ranked Al Arabiya as the top media brand on Twitter with 1.62 million followers, followed by MBC's Thamena television show with 450,000 followers. The show is presented by Dawood Al Shirian, editor-in-chief of AlArabiya.net. Saudi Telecom Company (STC) was ranked as number three with 370,000 followers.
Saudi Arabia has three million Twitter users, more than any country in the Middle East, with a growth rate of 300 percent year-on-year, according to the report, accompanied by an info-graphic described as the first ever to focus on the latest social media statistics and phenomena in Saudi Arabia covering Facebook, YouTube, Twitter and LinkedIn.
Between 2011 and 2012, the number of Twitter users in the kingdom grew by 3,000 percent. The kingdom accounts for an average 50 million tweets per month most of which made in the Arabic language.
“Saudi Arabia has not been selfish either, with most of the tweets being in Arabic, Saudi Arabia accounts for 30 percent of the global tweets tweeted in Arabic, placing Arabic at the top of the pyramid of the fastest growing languages on Twitter, yes Arabic is the fastest growing language on Twitter,” according to statement published at the consultancy website www.thesocialclinic.com.
The capital Riyadh ranks 10 globally among the cities with most Tweets and is the only Arab city in the top 20 cities, according to the report.
In other social media platforms, with more than 6 million active Facebook users, Saudi Arabia has the highest Facebook user rate in the GCC, according to The Social Clinic.
YouTube viewership statistics in Saudi Arabia were described as “shocking.”
“The idea may not come as a shock to many, but the number itself certainly came as a shock to us. More than 90,000,000 videos are watched daily on Youtube on Saudi Arabian soil, that’s more than any daily Youtube video viewership number worldwide!,” according to The Social Clinic team.
“Four out of the Top 5 KSA Youtube channels barely 3 years old and with more than 383 million views combined!,” the report added.
On LinkedIn, Saudi Arabia has 840,000 active users, coming in second place after the UAE.
“It’s true that KSA comes second, after UAE, in LinkedIn, but still, 15 percent of the entire MENA usage comes from Saudi Arabia alone is a milestone by itself,” The Social Clinic team wrote in the report.