UAE’s telecommunication giant, Etisalat Group, has renewed its partnership agreement to sponsor FC Barcelona for the upcoming four years, the company said on Monday.
Etisalat, which operates in 18 countries in Asia, Middle East and Africa, renewed the sponsorship agreement at a major event for telecommunications industry held at the Spanish club’s stadium, Camp Nou.
Etisalat’s CEO Ahmad Abdulkarim Julfar and FC Barcelona’s President Sandro Rosell signed the agreement, but they didn’t disclose the value of the deal.
“As a global telecommunications operator, it makes sense for us to partner with a world-class football club interested in expanding its international fan base,” Julfar said.
According to Rosell, Etisalat has 140 million customers and FC Barcelona 350 million fans around the world, making the partnership an opportunity for continuous growth for both.
In 2012, the government-controlled Etisalat was named the most powerful company in the UAE by Forbes Middle East.