Green is the color, for all those celebrating St. Patrick’s Day on Sunday. And the celebrations have spread across to Egypt, where the Pyramids of Giza are being showcased in a new light.
Wanting to spark a buzz, Tourism Ireland has sealed a deal to bathe the world’s top tourist destinations in green to mark of Ireland’s national day.
“The reason we do it is to create a buzz and to spark interest, to celebrate the unique nature of what it means to be Irish. To make people smile and to make them think of Ireland around March 17,” Bernard McMullan, a spokesman for Tourism Ireland, told NBC News this week.
“St. Patrick’s Day is our one day when we are front and center in the world’s consciousness and we’re very, very lucky in that respect ... we try to make sure that we maximize that from a tourism and cultural perspective.”
Among the attractions that have glowed green for St. Patty’s Day are: Burj al Arab in Dubai, Empire State Building in New York, The Sydney Opera House, the London Eye, Table Mountain in South Africa and the Prince’s Palace of Monaco.
2013 is the first year Egypt joined the celebrations, announcing earlier this month that the Pyramids of Giza and the Sphinx in Egypt will be illuminated.
And Ireland’s tourism board certainly seems to be excited.
“People across the world instantly identify St. Patrick’s Day with the island of Ireland and that heightened profile allows us to put the Ireland holiday experience in the spotlight – from Sydney to London and Stockholm to Las Vegas,” Niall Gibbons, CEO of Tourism Ireland Niall Gibbons said in a statement.