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COLUMNISTS
Maurice Hamilton
Maurice Hamilton

Maurice Hamilton is global CEO of The SMC Group, which specializes in celebrity and digital influencer endorsements and has worked with brands such as, Yas Marina Circuit, Pantene, Maserati, Diesel and Unilever, in the Middle East.

COLUMNISTS
Maurice Hamilton
Maurice Hamilton

Maurice Hamilton is global CEO of The SMC Group, which specializes in celebrity and digital influencer endorsements and has worked with brands such as, Yas Marina Circuit, Pantene, Maserati, Diesel and Unilever, in the Middle East.

RECENTLY PUBLISHED

Selecting the right brand ambassador for your business: 5 essentials

Monday, 29 August 2016

Building brands through celebrity and digital influencer endorsements remains a powerful communication tool for firms

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