Over the past few years, we’ve all witnessed an extensive movement in healthy foods making their way into our diets. Sales of gluten-free, non-dairy milk, and organic food products continue to increase dramatically across the globe, but they’ve also started growing in popularity in my home country of Jordan.
gluten free and all natural hummus are available nationwide in the U.S. (AP)
Gluten is a protein found in wheat and grains. It gives elasticity to dough, helping it rise, keeping its shape, and giving it a chewy texture. Celiac disease is a disorder in which the small intestine is hypersensitive to gluten, leading to difficulty in digesting food consisting of gluten. Although this disorder has existed for centuries, the popularity of gluten-free, organic products is a relatively new phenomenon in society.
One of Amman’s most popular cafes, Blue Fig, offers a "Quinoa Tabbouleh." (Blue Fig via Facebook)
In Amman, “paleo” and “green” cafes and restaurants have become the latest addition to the food scene, flourishing on their ability to combine traditional ingredients with trendy health foods. For example, one of Amman’s most popular cafes, Blue Fig, offers a “Quinoa Tabbouleh.” Tabbouleh is an extremely popular Middle Eastern salad, traditionally made of parsley, tomatoes, onions, and bulgar, and seasoned with olive oil, lemon juice, and salt. By adding quinoa to the Tabbouleh, the fusion between Arabic cuisine and trendy health foods is quite clear!
Millions of people are buying gluten free foods because they say they make them feel better, even if they don’t have a wheat allergy. (AP)
The recorded increase in organic products and extensive availability of various milk options at grocery stores around the world is evidence of a global health movement. Restaurants and cafes in Jordan are adapting to the ongoing popular trend, while placing a lot of importance on traditional dishes and flavors. Whether it’s simply substituting bulgar for quinoa or cow milk for almond milk, these creative options on the menu allow consumers to better align their food with personal lifestyle convictions or beliefs.SHOW MORE