With a concept deeply rooted in Arab culture, “Jobedu” is a unique, ultra chic t-shirt store based in Jordan’s capital, Amman. Founded in 2007, Jobedu curates the works of Arab designers on various products including t-shirts, hoodies, posters, and other accessories. It strives to empower creative self-expression by providing designers with a medium to produce their work, commonly depicting Arab pop culture images and slogans. Since its launch, Jobedu has grown significantly and is continuously aiming to further expand across the globe.
In 2007, high-school friends and Jobedu co-founders, Tamer Al Masri and Michael Makdah wanted to experiment with developing a creative, Arab brand. They began with producing six funny slogans on 600 t-shirts, and sold them at a Friday market in Amman. After receiving an impressive public reception, Al Masri and Makdah were determined to expand their idea. “What we set out to do was to attempt to create an energetic brand that is relevant to Arab culture and seeks to be creative in everything it does,” Co-founder Al Masri said.
In 2010, Jobedu became involved in the region’s alternative music scene by producing albums, supporting musicians, printing their merchandise, and selling their music. This year, Jobedu is broadening its corporation with the media industry by establishing the “Jobedu Film Shop” at the Royal Film Commission in Amman. Through this partnership, twenty percent of all sales from the Film Shop will support Jordanian films, in hopes of helping expand the Jordanian film industry.
Kheetan added: “With time, our brand has expanded outside of Jordan and gained popularity in many different countries, in fact, the very first online order was from Australia! We also get to know many non-Jordanian customers through the activities we participate in outside of Jordan, such as sponsoring the Dubai International Film Festival in 2014 and 2015. I have hope that Jobedu will have many branches across Jordan, the region, and the world in the near future. I can see Jobedu becoming more recognized as a lifestyle brand, and more involved in music, fashion, travelling, and the film industry.”
Jobedu’s determination to create a sustainable brand that embodies Middle Eastern culture has earned the company great success. The team’s passion and creativity combined with the brand’s unique appeal will without a doubt further expand Jobedu towards an even larger international market.SHOW MORE