As the general elections draw nearer, the Indian government is all set to enforce stringent, long-overdue laws for empowering every consumer but the desperate move has sent shivers down the spine of doctors, e-tailers and celebrity endorsers.
A-listers will now be held responsible if consumers feel cheated by manufacturers and service providers. (Supplied)
Ruzan Khambatta has been conducting consumer awareness campaigns for housewives and other women. (Supplied)
Mukesh Parikh has been taking up the cudgels for distressed consumers for the past 40 years. (Supplied)
The new Bill has put customers in the driver’s seat. (Supplied)