“This is the time to look at Bahrain,” Jarad Bachar, Executive Director, Bahrain Economic Development Board [EDB], had his agenda sorted when I caught up with him at the bustling Arabian Travel Market last week.
Tourism plays a big role in Bahrain’s 2030 vision and contributes around 6.5pc to the country’s GDP. (Photo courtesy: EDB)
“It’s definitely the time to remember that Bahrain is here and we are a part of the greater GCC tourism sector”, says Jarad Bachar. (Photo courtesy: EDB)
The Saudi market
Jarad admits that the biggest challenge is lack of awareness regarding Bahrain’s tourism potential. (Photo courtesy: EDB)
Jarad says Bahrain is all about experiencing “5,000 years of documented history, food and culture and hospitality”. (Photo courtesy: EDB)