With its panoramic, riverside views and perfectly Instagrammable interiors, on first appearances, the Good Hotel seems to be another of the London’s many trendy boutiques.
But the neon sign “Sleep Good, Do Good,” on the floating hotel’s entrance wall is not just a backdrop to guests’ selfies - it signals the company’s mission as a social enterprise: to give back to the community as well as make a profit.
“Hotels are often internationally owned, and often times filled with people who are quite far removed from the local setting,” said the hotel’s founder, Marten Dresen.
“They mostly serve people who are not local to them.”
Ethical tourism is increasingly popular among socially conscious travelers who want to minimize their environmental footprint and boost local economies, rather than global hotel chains or cruise companies that repatriate their profits.
Growing numbers of people are on the move, with 1.4 billion international tourists in 2018 according to United Nations data - equal to the population of China - up 53% in a decade, as travel becomes cheaper and easier.
Yet locals often bear the brunt of overcrowding in popular sites, pollution caused by cruise ships or soaring rents driven up by tourists paying more for accommodation via sites like Airbnb.
London’s container-like Good Hotel started out as a detention center for illegal immigrants in the Netherlands before becoming a pop-up hotel in Amsterdam in 2015 and then towed up the River Thames by tug boats in 2016 to its new home.
Situated in East London’s Royal Docks, where ships unloaded their cargo a century ago, the 148-room Good Hotel invests all of its profits in training and education to create jobs and opportunities for locals in one of the city’s poorest areas.
“The more we grow as a business, the more we can reinvest,” said Dresen, who runs a similar Good Hotel in Antigua, a city in the highlands of Guatemala, with a scheme to train and hire single mothers and provide apprenticeships for local schools.
More than 80 London locals who struggled to find work have completed the Good Hotel’s four-month hospitality training scheme since 2016. Almost all are now in full-time jobs, including nine who work at the hotel.
نستخدم ملفات الكوكيز لنسهل عليك استخدام مواقعنا الإلكترونية ونكيف المحتوى والإعلانات وفقا لمتطلباتك واحتياجاتك الخاصة، لتوفير ميزات وسائل التواصل الاجتماعية ولتحليل حركة المرور لدينا...اعرف أكثر