When American businesswoman Carla DiBello first traveled to Saudi Arabia in 2014, airport staff reminded her upon arrival to cover her hair and close her abaya in line with the country’s strict dress code.
But just three years later when she traveled to Riyadh to attend the first Future Investment Initiative forum in 2017, she noticed a major difference.
“This time I was told not to worry about covering my hair and that I didn’t have to sit in a designated section for women at the airport,” said DiBello in an interview with Al Arabiya English.
Recognizing these differences, DiBello set out to explore the reforms underway in Saudi Arabia through her first documentary, “Electric Kingdom,” which captures a watershed moment in the country’s history.
“It’s rare that one witnesses the kind of massive progression that’s going on in Saudi Arabia in such a short amount of time. It’s a story that deserves attention. To me, it’s the perfect example of the potential this country has to offer,” said DiBello.
Saudi Arabia’s transformation, spearheaded by Crown Prince Mohammed bin Salman’s Vision 2030 plan, has opened the traditionally closed country to outside visitors, investors and filmmakers.
The country began offering tourist visas in September to citizens from 49 countries and welcomed over 24,000 visitors in the first 10 days. Its national oil company Saudi Aramco confirmed Sunday it will go public, allowing outside investors to buy shares, in what is expected to be the biggest initial public offering (IPO) in history.
And now the reforms have allowed DiBello, previously a producer on successful American television shows like “Keeping Up with the Kardashians,” the opportunity to film the reality of life in Saudi Arabia.
“Electric Kingdom” centers on Saudi Arabia welcoming the first Formula E electric car race in December and the domino effect the event had in sparking other firsts in the country - the first mixed gender concert, the first female race car drivers, and the first visits on government-issued tourist visas.
A clip from “Electric Kingdom” of Saudi Arabia’s first mixed gender concert in December.
Dibello at Saudi Arabia’s second annual Future Investment Initiative in 2018.