With travel and tourism investment in the Middle East set to continue to rise by over 7 percent in 2017 and digital consumption in the UAE and Saudi Arabia expected to reach high levels of personalization by 2021, innovation in travel tech is supporting the industry’s growth through connecting travelers to more travel choices.
“With today’s youngest working segment - the millennial generation - estimated to become the largest workforce segment by 2030, travel industry players in the Middle East are leveraging technology to meet the needs of millennials who tend to be higher spenders than their global peers with regards to travel,” says Rabih Saab, Travelport’s President & Managing Director for Europe, Middle East, Africa and South Asia.
Rabih Saab, Travelport’s President & Managing Director for Europe, Middle East, Africa and South Asia. (Supplied)
Travelport, a leading Travel Commerce Platform participating at the 2017 Arabian Travel Market (ATM) from April 24-27, will be highlighting at the event how travel tech is allowing airlines and travel agents to meet Middle East travelers’ demands, and grow their businesses, by providing a more personalized travel experience with more relevant choices to all the region’s travelers.
Travelport is leading the way, when it comes to technology and app building for companies such as Etihad and now low-cost airlines such as Indigo, which are making inroads into the market for millennials, people who can’t quite afford or don’t want to pay for higher cost airlines.
Interacting with brands
According to Saab, “Travel apps have become the millennials preferred method of interacting with brands, almost one-third more than past generations. Mobile applications are great platforms to create personalized offers. For airlines, the key can be the travel behavior already known to the airline through past purchases tied to the user’s booking account.”