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Qatar ‘spends $5 million on PR campaigns’ to polish country’s image

Monday, 16 October 2017

Qatar is attempting to contain and counter the effects of the Arab boycott against it, a US report this week has found. Saudi Arabia, the United Arab Emirates, Bahrain and Egypt cut ties with Doha in June, accusing it of supporting and sponsoring terrorism. All the while, Qatar has been attempting to negotiate deals with US public relations and advertising firms, spending nearly $5 million on campaigns mediated through US social media since June. The country’s extensive spending on the ...

‘Welcome to the driver’s seat:’ Carmakers in rush to attract Saudi women

Sunday, 1 October 2017

Car companies are jumping at the chance to capitalize from the lifting of the Saudi ban on women drivers that was announced last week. A report by Bloomberg news agency has highlighted carmakers such as Ford and Mustang entering the race to attract 9 million potential customers when Saudi women are officially granted licenses next June. “In a Twitter post titled “Welcome to the driver’s seat,” Ford Motor Co. attached an image of a pair of woman’s eyes appearing in a ...

Moroccan ad tells people to kill themselves if they don't speak English

Saturday, 12 August 2017

A Morrocan private school that teaches English is behind a strange ad on the streets of Casablanca. The chosen graphic in the billboard sparked controversy among social media users as it illustrates a person pointing a gun to their head, and next to it a sentence that reads: “If you still don’t speak English [translated from Arabic] ‘go and kill yourself.’” As a result of the controversy, the school decided to pull the ad. The school also apologized through a ...

Adidas sorry for email saying ‘you survived’ Boston Marathon

Wednesday, 19 April 2017

Adidas has apologized for sending out a marketing email praising customers who it said “survived” this year’s Boston Marathon. The subject line of the email sent Tuesday by Adidas Running read: “Congrats, you survived the Boston Marathon!” On social media, customers quickly reminded the company about the real survivors of the 2013 Boston Marathon bombing. Three people were killed and more than 260 others were wounded when two bombs exploded near the finish line in ...

Why has Kendall Jenner's Pepsi advert angered so many online?

Wednesday, 5 April 2017

Model and Kardashian clan member Kendall Jenner's turn as a Pepsi-wielding protester has some on social media decrying the imagery as appropriation of the Black Lives Matter movement.The "Live for Now Moments " video released Tuesday has Jenner in a platinum wig on a photo shoot when protesters amble by. She rips off her wig, smears away her lipstick and joins them, eventually handing an officer on the demonstration line a can of Pepsi. He gulps some down, and then grins as Jenner ...

Egypt’s Mukhabarat hires Washington lobbyists to boost image

Monday, 6 March 2017

Egyptian intelligence has hired two U.S. public relations firms in Washington to lobby on the country’s behalf and boost its image, the first such engagements by the country’s powerful security apparatus to be made public and a rare move by a foreign intelligence body. Filings dated Jan. 28 and seen by The Associated Press on the Department of Justice website Sunday, showed that the General Intelligence Service has hired public relations firms Weber Shandwick and Cassidy & ...

New York Times to air TV ad during Oscars for new ‘Truth’ campaign

Friday, 24 February 2017

The New York Times Co will air its first TV ad in seven years on Sunday’s broadcast of the Academy Awards on ABC, as the 166-year old newspaper looks to highlight independent journalism amid US President Donald Trump’s attacks on the media as “fake news.” The Oscars are among the pricier ad buys on television, with 30-second commercials going for between $1.9 and $2 million, according to ad-tracking firm Kantar Media. While ABC, owned by Walt Disney Co, does ...

Melania Trump: My high profile could mean millions for my brand

Wednesday, 8 February 2017

First lady Melania Trump has said little about what she intends to do with her prominent position

Vatican taps ex-Fox reporter, woman in new spokesman team

Monday, 11 July 2016

Pope Francis named a former Fox TV correspondent as his spokesman and tapped a Spanish woman to be the deputy.

Survey: Instagram attracting more advertising than Twitter

Friday, 10 June 2016

The survey shows the growing power of Instagram, which has the benefit of using Facebook's advertising technology

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