Al Arabiya’s award-winning use of augmented reality receives praise


Al Arabiya News Channel has been praised over its use award-winning use of augmented reality technology in recent years as it marks 15 years since it first began broadcasting across the region and the world.

The implementation of augmented reality on Al Arabiya’s daily news broadcasts as well as special coverage of events like the 2016 US elections marked its first time use by a channel in the Middle East.

In March, Al Arabiya marked 15 years since its inception and made use of its technology to re-mark several historical events from the US invasion of Iraq in 2003, the popular uprisings of 2011 up until recent events such as Saudi Arabia’s economic and social reforms.

“Al Arabiya is celebrating 15 years of creativity with a very impressive combination of augmented reality and virtual set using Vizrt’s Viz Virtual Studio and stYpe’s Red Spy tracking system. The presentation is a very nice display of technology with the camera moving into the virtual video wall into the remote location, and showing back into the studio through the “portal”.

Simply a walk through into the augmented reality combined with the actual studio, this is called Interactive Mixed Reality which will affect so many aspects in our lives in the near future,” Head of Al Arabiya News Channel’s Graphics Fadi Radi said.

Al Arabiya’s augmented tour of the White House

Al Arabiya’s Creative team won the Newscast Studio Award for Set of the Year in 2016, AR/VR category for its coverage of the recent US elections. In addition, it was also selected for the Best of the Best Award in the Design Category between Vizrt customers, numbering 3,500 customers worldwide.

Al Arabiya to show most visual US elections coverage

Last Update: Thursday, 8 March 2018 KSA 18:50 - GMT 15:50

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