The chairman of Pan-Arab broadcaster MBC Group on Wednesday received the “Personality of the Year” award at a Dubai advertising festival.
The award, presented to the Sheikh Waleed al-Ibrahim at the annual Dubai Lynx advertising Festival held in one of the city’s glitzy hotels, was for developing the media industry and enhancing the advertising scene in the Middle East and North African region.
“I dedicate this award to everyone in both the advertising and communication industries in general, and MBC Group employees in specific, each in their geographic location, that helped uplift our media work flow,” said Sheikh Waleed on the sidelines of the ceremony.
The Lynx Festival chairman Terry Savage at the ceremony lauded the MBC chief for his “multiple, significant contributions to the development of the media and entertainment industry” in the Middle East.
The festival, now in its 10th iteration, was attended by around 1,800 executives and prominent personalities from the business, media, advertising, creative and communication industries from around the region.
At a video which played at the ceremony, prominent company heads in the region paid tribute to Sheikh Waleed.
“Not only we say to Sheikh Waleed how much we admire and appreciate what he did, but we tell him as well how much we love him, for what he is as a human being and how much we are grateful to him,” said Osman Sultan, the chief of UAE telecoms firm Du.
Raja Trad, the CEO of the regional branch of US advertising giant Leo Burnett said that “MBC Group’s impact on the lives of people, every second of the day, is a sticking example of how creative content and content marketing can positively affect consumers’ behavior.”
Sheikh Waleed leads the MBC Group, the largest media company in the Middle East and North Africa.
The group was launched in London in 1991 and moved its headquarters to Dubai in 2002. In 2003, the firm launched Al Arabiya News Channel. In addition to multiple channels aired across the region, the group also operates two radio stations.