Trying to fight back against the persistent economic crisis in the Balkans, food producers here have turned towards halal food, targeting rising demand from markets in Western and Muslim countries.
At a recent three-day halal food fair in the Bosnian capital, the first of its kind in the Balkans, some 30 producers from the region gathered to present their goods - meat products, cheese, sweets, pastry, oils and even halal cosmetics.
“The halal market represents more than one billion people across the globe. It is a young market with an important purchasing power,” said Amel Kovacevic, one of the organizers of a halal food fair in Sarajevo.
The demand for halal products is “growing between 10 and 20 percent per year” globally, he estimated.
In addition to low labor costs, he said Balkans-based companies can try to take advantage of their geographical advantage; located in the Mediterranean basin, they are near both European and Middle Eastern markets.
The Brajlovic factory, near Sarajevo, is among some 150 food producers in the Balkans which have obtained halal certificates for a total of 2,000 food products.
“Halal should not been seen as something that will immediately accelerate production and make profit grow in a day,” Asim Bajraktarevic, in charge of production in the processed meat factory, told AFP.
With its capacity to offer some 15 tons of products daily, the factory, which obtained a halal certificate three months ago, now aims to “improve product quality and create the conditions for growth once we enter foreign markets,” he said.
نستخدم ملفات الكوكيز لنسهل عليك استخدام مواقعنا الإلكترونية ونكيف المحتوى والإعلانات وفقا لمتطلباتك واحتياجاتك الخاصة، لتوفير ميزات وسائل التواصل الاجتماعية ولتحليل حركة المرور لدينا...اعرف أكثر