An Egyptian family gathers to eat at the table and lays a plate for a family member no longer among them. The caption reads: We never forget anyone.
“They took real situations, real people with real sentiments and actions that you see Egyptians practicing every day,” says Ahmed Emad, Egyptian advertising professional and blogger.
Bringing together Egypt’s most famous “Ramadan celebrities,” Pepsi teamed up with potato chip giant Chipsy to produce an ad with a message to the Egyptian viewing public – that Ramadan brings families together.
The ad shows scenes of a priest and a sheikh greeting each other, young children helping each other, families never forgetting their deceased members, rival protesters sitting together in a calm debate and graffiti saying rival football teams are “one hand.”