British sprinter Dina Asher-Smith, a triple European gold medalist, would like to raise the profile of female athletes and believes the best way of doing that is to have more women telling the story.
The 23-year-old holds British records in the 100 and 200 meters, and won European gold in those distances and the 4x100m relay last year.
“I was very fortunate to be able to go into track and field because I could see that as a woman I could make it to the top, I could be in the Olympics,” she told an Advertising Week Europe event on Monday.
“If you don’t see it, you’re not aware that it’s there.”
Her profile in track and field is growing fast but Asher-Smith believes the male-dominated sports media needs fresh voices and a broader perspective to tell stories that are not being told.
“I do think it could do with being more diverse,” she said.
“If you’ve only got one section of the population doing that reporting, there is only ever going to be one vision or one voice overall that comes through. The lack of diversity shapes everything.”
Asher-Smith has signed up as a columnist for The Daily Telegraph, which announced on Monday a new editorial initiative to “transform the profile of women’s sport and its visibility in the media.”
The newspaper promised “unprecedented investment” in coverage of women’s sport by a British publisher, with female reporters and prominent columnists including British tennis coach Judy Murray, mother of Jamie and Andy.
نستخدم ملفات الكوكيز لنسهل عليك استخدام مواقعنا الإلكترونية ونكيف المحتوى والإعلانات وفقا لمتطلباتك واحتياجاتك الخاصة، لتوفير ميزات وسائل التواصل الاجتماعية ولتحليل حركة المرور لدينا...اعرف أكثر