A recent trip to Kuwait has proven to me that there is an act of defiance towards entrepreneurial trends by Kuwaiti youths. I last visited Kuwait three years ago, at a time when the country was plagued with cupcake start-ups relying on Blackberry Messenger (BBM) and word of mouth to break into the market. As with BBM, the cupcake trend has died out, and Kuwait has now erupted into a country saturated with entrepreneurs making their names known using Instagram.
Mentorship programs replacing tradition
A quick flick through the Instagram accounts tells a story of a nation full of self-proclaimed makeup artists and stylists, very few of whom are actually certified in their professionYara al-Wazir