Slowly and hesitantly, the American media picked up on the killings of the three Muslims at Chapel Hill in North Carolina. It was a news story for not being news. This was thanks not least to a startlingly effective social media campaign with the hashtag #MuslimLivesMatter. Largely, late to the issue, much of the coverage remains woeful but actually exposes so much of where the U.S. and its allies go wrong in dealing with the Islamic World, and why in the public relations war, ISIS and to a lesser extent al-Qaeda, can compete effectively despite their medieval brutality.
Imagine for a moment if the victims were three white Christians murdered by a bearded dark-skinned Muslim. President Obama could not have afforded to remain silent for so long. The default assumption of many would be it was terrorism until proven otherwise. Islam as a religion would be blamed, and imminent attacks deemed likely. The victims would be humanized and one could guarantee the coverage would give more emphasis to the fact that two of them were newly weds.
Mainstream media narrative
Chapel Hill is small scale compared to the willful negligence of covering extremists' killing of MuslimsChris Doyle