He surprised everyone as if he came from another planet. The best player in the English Premier League. The top scorer in the world’s strongest league in his return season to England. The top scorer in all five major leagues, surpassing the likes of Messi and Ronaldo.
This is how Egypt’s Mohamed Salah awed football fans in Britain and the world. He became more than just a great footballer, entertaining fans, but an example, sending indirect positive messages to all of his followers.
The Egyptian Foreign Ministry was not exaggerating when it described Mo, as he is fondly called by his avid Liverpool fans, as “a symbol of soft power in Egypt.” He has joined the ranks of Egyptian soft power icons, such as singer Umm Kulthum, writer Naguib Mahfouz, actor Omar al-Sharif and scientist Ahmed Zewail.
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There is no doubt that Mohamed Salah’s actions on the football field, which have attracted millions of fans without saying a single word, are more powerful than millions of lectures, seminars, and, of course, ideological slogans.
The term “soft power” first appeared in a 1990 book, Soft Power: The Means To Success In World Politics, by American Joseph Nye. He wrote about strengthening American interests all over the globe through what he called “soft power”, and, of course, hard or military power.
نستخدم ملفات الكوكيز لنسهل عليك استخدام مواقعنا الإلكترونية ونكيف المحتوى والإعلانات وفقا لمتطلباتك واحتياجاتك الخاصة، لتوفير ميزات وسائل التواصل الاجتماعية ولتحليل حركة المرور لدينا...اعرف أكثر