Gossip can be fun, but more importantly functional. Secrets are intriguing, while State secrets are consequential. Gossip played a functional and necessary role in conveying relevant information in the pre-mass media era. Personal survival and society-wide well-being required continuously maneuvering to avoid physical harm. As we evolved, gossip helped people navigate social structures for personal gains. In the area of mass media gossip is institutionalized in the hand of trusted media outlets but has lost its interactive nature.
Wholly or partially incorrect information disseminated intentionally to serve any number of purposes is not a new phenomenon. Decades ago when information was monopolized by mass media, Fake News was packaged within traditional media channelsWalid Jawad