The region’s largest festival, #riyadh!!! @MDLBeast my friends, crazy!,” Afrojack said on Twitter.
Twitter users took over the social media platform using hashtag #MDLBeastFestival to tweet about the South Korean pop band, MONSTA X.
Twitter user @kyunfairie said, “I am beyond proud of monsta x. they were phenomenal, they worked the crowd so well and hyped everyone up, and they dominated the stage every single second they were on it. Thank you arab monbebe for showing them so much love and support.” Monbebe refers to the MONSTA X fan base.
The rise in festivals and the ever-increasing number of visitors points toward the country’s Vision 2030 which aims to “grow and diversify the economy.”
Turki Al Al-Sheikh, Chairman of the General Entertainment Authority (GEA), said in a statement that the kingdom hopes to see more “cultural, artistic, and entertainment experiences brought in (with) great scale and color to this wonderful country that is rich with legacy, culture, and capabilities, as we open ourselves up further to the world and invite others to come in and experience what Saudi Arabia has to offer.”
Most of the MDL Beast artists have performed at perennial festivals like Tomorrowland and the Ultra Music Festival. But MDL Beast, over the course of three days, welcomed nearly 400,000 visitors – a significant bump in numbers over other international festivals.
An estimated 130,000 attendees flocked to the MBL Beast Festival on day one, and a record 150,000 attended day two.