Teeing off tomorrow, the Saudi International golf tournament will be broadcast across 60 countries.
The Saudi International golf tournament will take place at Saudi Arabia’s premier championship course, Royal Greens Golf and Country Club in King Abdullah Economic City (KAEC), which overlooks the Red Sea.
Viewers can watch 12 Major-winning champions, and a field boasting over 350 European Tour and PGA Tour tournament winners, all competing for $3.5m prize money that is one of the largest on the European Tour.
Due to COVID-19 restrictions no spectators are present on the course at the European Tour event in KAEC, but fans will have several ways to witness the event through in addition to TV coverage a range of behind-the-scenes content from the tournament’s digital channels.
Majed al-Sorour, the CEO of both Golf Saudi and the Saudi Golf Federation, told Al Arabiya English that he hopes the size of the global audience tuning in matches earlier years.
“Last year, I think we reached close to 100 million audience at one point, which is really amazing,” he said.
The timing makes it a little bit more difficult for fans in the United States, he explained but the organizers recognize that replaying matches has served a purpose.
“On the replay, we find out that there’s so much more audience in the West, especially in the United States, and UK,” he said.
Although the focus was targeting the American audience, the countries to the east could watch live, and Asian viewer numbers are growing, he noted.
Al-Sorour said that in the 2019 tournament television viewing, numbers grew when Li Haotong made four eagles.
“[The audience number] started to increase and increase because everybody’s waiting for him to break the record. It was the first time to be done with four eagles,” he said, adding that it was a really high peak for the Saudi Tournament, with a global audience tuning in.
Royal Greens Golf & Country Club is an 18-hole championship golf course designed by European Golf Design, attracts amateur and professional golfers from around the world.