Asma Ajroudi

Asma Ajroudi

Asma Ajroudi is a journalist at Al Arabiya News.

Migration to Europe: The lesser of two evils?

Stories about small ill-equipped fishing boats overcrowded with refugees have long captured the public and political imagination...

Experts debate ways of enhancing the ‘connected brand’ at Dubai forum

One of the innovative ad campaigns Rteil mentioned was Coca-Cola’s bottle-top operated phone booth advertisement campaign...

Leo Burnett MENA’s CINO: ‘everything yet nothing has changed’ for marketing

Expert discusses the “hype cycle” that every new technology is said to undergo...

Advertisers need to develop new content strategies: Google MENA

Advertisers today have a lot more opportunities to reach out to consumers simply because people are now using multiple digital devices, said Google MENA...

Can social media create revolutions? Top researcher Christakis says ‘No’

Dr. Nicholas Christakis spoke at the Arab Social Media Influencers Forum in Dubai ...

Media experts debate role of social media at Dubai summit

The Arab Social Media Influencers Summit has brought together more than 1,500 social media experts from Arab countries and across the world...

Al Arabiya GM Turki al-Dakhil wins Arab Social Media Influencers award

Al Arabiya General Manager Turki al-Dakhil was honored Tuesday for his influential role as a media personality on social media at ASMIS...

Arab social media leaders honored at Dubai summit

Thirty-seven Arab individuals and institutions received the Arab Social Media Influencers Award from Dubai’s ruler Sheikh Mohammed bin Rashid al-Maktoum...