“We are thrilled to have the Big Boys Toys 2013 as part of a global festival such as the Dubai Shopping Festival. We look forward to reap the benefits of being associated with this incredible event that has secured a global reputation,” Biju Jayaraaj, Chief Executive Officer of the exhibition organizer Artaaj, said in a press conference in Dubai on Monday.
The three-day luxury and lifestyle exhibition will start on January 31st, 2013 at the Atlantis Hotel and will be one of the main attractions of the 32 days festival, officials from Artaaj and from Dubai Events and Promotions Establishment (DEPE), the organizers of DSF, said.
“We are confident that our event and its reputation as an ultimate playground for providing adrenaline fuelled excitement, innovation and jaw dropping exhibits from around the world will be a great fit as part of the many amazing events visitors to DSF will be able to savor,” Jayaraaj added.
Big Boys Toys will provide visitors with the best of products from a wide spectrum of adventure, aviation, digital, drive, fashion, lifestyle, marine, Off Road, sports cars, bikes and wellness sectors including the likes of the Soleil motor luxury supercar, the stunning ZNUG electric motorcycle, Aurum 79 limited edition, the most expensive water bottle in the world.
There will also be a chance for shoppers to win grand prizes. In the “Big Boy Mega Raffle,” one of the Big Boys Toys VIP and Club Royale ticket buyers can win several outstanding prizes with an overall value of $ 27, 7777.