Saudia gears up for Ramadan rush
Fasting passengers will also be provided with the Sohour (pre-dawn) meal during the flight
Saudi Arabian Airlines (Saudia) has completed all its operational arrangements for the holy month of Ramadan, which is expected to witness a remarkable increase in the number of passengers. The expected large number of pilgrims is also due to the fact that summer vacation also coincides with the climax of Umrah season during the fasting month.
"We have mobilized all our efforts and energies for the service of our passengers," said Abdullah Bin Mushabab Al-Ajhar, executive assistant director general for public relations.
He said the initiative was within a package of services the management of the on board programs is extending to its passengers. "There will be audio-visual programs with contents commensurate with the sanctity of the holy month, in addition to food menu containing popular dishes which fasting passengers prefer," he said.
Al-Ajhar said there will be special meals to be served to the passengers at the time of Iftar (breaking the fast). "The passengers may take these meals on-board, at the arrival lounges or before leaving the airport," he said.
He said the fasting passengers will also be provided with the Sohour (pre-dawn) meal during the flight.
Al-Ajhar said special religious programs will be shown on personal screens fixed at the back of every seat. "These programs have been prepared in collaboration with the Ministry of Islamic Affairs, Endowments, Call and Guidance," he said.
He said programs about the holy month will also be shown on major screens in various parts of the aircraft. "We have produced a special film showing scenes from the Two Holy Mosques and there is a special channel to transmit Taraweeh (special evening prayers during Ramadan) live," he said.
Al-Ajhar said special bags containing cosmetics, perfumes and other necessities of brand material will be given to passengers, especially on the Europe and US sectors. "These items could be used many times during their vacation," he added.
*This article was initially published in Saudi Gazette on June 25, 2014.