Saudi Arabia rapidly becoming new automotive hub in Mideast

38th Saudi International Motor Show set to roar in Jeddah from December 11

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The 38th Saudi International Motor Show will soon commence in Jeddah under the patronage of the Saudi Ministry of Transport and organized by Al Harithy Company for Exhibitions.

The Saudi International Motor show will be held at Jeddah Center for Forums and Events on Dec. 11-15, 2016.

This exclusive show will showcase one of the widest and most impressive collections of motor vehicle categories and commercial vehicles. Themed zones make it convenient for buyers – both private and commercial – to locate their areas of interest.

With over 40,000 sq. meter of exhibition space, international automakers from across Japan, Korea, China and US will be showcasing their 2017 models at this exclusive show, aiming to provide as much enthusiasm for car fans as it does for those working in the automotive industry.

Latest technology

The Motor show will offer a unique place and atmosphere for visitors to come and discover the latest technology in vehicle manufacturing and design, and provides a platform for trade professionals to meet and network with one another.

Aside from promoting sales, the event has linked the entertainment, education and outdoor activities to the automotive world.

“The most promising industry in Saudi Arabia is the automotive sector and is rapidly establishing itself as a new automotive hub for the Middle East. Saudi Arabia has placed development of a domestic automotive industry at the center of an ambitious industrial diversification strategy, and named the auto sector as one of five priority industries in the national industrial cluster development strategy,” said Zahoor Siddique, Vice President, Al Harithy Company for Exhibitions.

The Saudi car market is highly valued for its sheer capacity and potential for high growth rates. The market is relevant to all segments ranging from, super luxury brands to the ultra-luxurious, off-road vehicles, more affordable smaller cars and popular brands from the Far East. In addition, commercial vehicles sales are also expected to increase due to a number of infrastructure expansion projects.

The show will be open daily from 4 pm to 10 pm.

This report was first published in Saudi Gazette on Dec. 5, 2015