The trend of lower liquor sales is expected to continue in 2015 as other Moroccan supermarket chains such as Acima, will also halt its alcohol sale. (Shutterstock)
Morocco liquor sales ‘down by 13 percent’ as wine-maker profits slump
The sales plunged due to lower demands following increased government taxes on alcoholic beverages
The first half of 2014 saw Morocco’s liquor sales down by 13 percent and profits made by wine-makers declined by approximately 43 percent, a local website reported Friday.
The sales plunged due to lower demands following increased government taxes on alcoholic beverages, Morocco World News reported, citing French-language Jeune Afrique Magazine.
Another reasons for lower sales follows a decision by Marjan Holding, which has 33 supermarkets across Morocco’s main cities, to stop selling alcohol after the holy month of Ramadan last summer.
The trend is expected to continue in 2015 as other Moroccan supermarket chains such as Acima, will also halt its alcohol sale.
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