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Keeping it Halal: glossary eyes growing Muslim-friendly travel market

Over the last few years, several hotels around the world have been keen to cater for Muslim travelers

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Can’t tell your Asr from your Isha? Islamic prayers and their timings could be just one concept that hospitality firms struggling to cater to an ever-growing Muslim-friendly travel market may struggle to understand.

But one firm aims to change all that, releasing this week a “Halal” (perCrescent Rating, a Singapore-based Muslim-friendly travel agency, recently releasing a glossary of Islamic terms.

With around 150 terms and concepts, the new glossary – published online – “promotes accurate and consistent use of terms” in the Halal travel market, according to a press release.

Over the last few years, several hotels around the world have been keen to cater for Muslim travelers, many of whom hail from the oil-rich Gulf.

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Earlier this month, a Turkish operator launched an Islamic cruise business. On the firm’s maiden voyage to Greece in September, there will be no alcohol, pork-related products or gambling, Istanbul-based paper Hurriyet reported.

Additionally, the cruise ship is accused with segregated sports centers, single-sex spa facilities, separate Turkish baths and masjids or small prayer rooms.

In 2014, the Muslim travel market was worth $145 billion, with 108 million Muslim travellers representing 10% of the entire travel economy according to a study undertaken by MasterCard and CrescentRating.

The figure is set to grow by 150 million visitors by 2020, the study added.