Discovering online talent good enough to thrust into the global limelight is, at most times, a pure stroke of luck.
But for budding talents wishing for the “YouTuber-turned-celebrity” dream to come true, just like that of Canadian pop sensation Justin Bieber, Google says it can offer a helping hand.
The search giant’s Middle East and North Africa (MENA) operation is now offering a dedicated department in its Dubai-based office to help give an encouraging push to budding online talent.
For Bieber, who was met with screaming crowds as he performed in Dubai last week, his break into showbiz came when he was spotted online after uploading videos on YouTube, owned by Google.
Google now hopes to make the most out of the opportunities offered by the video-sharing website.
"In this office we have teams that deal with YouTube partnerships," Maha Abouelenein told UAE-based The National on Friday.
“So if someone wants to becomes a YouTube partner and they'd like to make money and grow their business and have special branding and become a YouTube star, then this is the department that helps them."
While a YouTube partnership program helps people to make money if their videos go viral, tips for making videos popular on the site “includes creating the types of content that have proven successful in the past, and enabling comments and engaging users through social media,” the newspaper reported.
Along with suitable keyword tags help viewers to find videos, Google believes it can help budding singers on their path to stardom.