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Drive on, Siri: Apple set to launch iOS for ‘smart Ferrari’

The move will be a first for Apple technology to be embedded in devices that are not its own branded products

Published: Updated:

In a push to impact the way we drive, Apple is reportedly set to launch its first in-car operating system with Ferrari, Mercedes-Benz and Volvo next week.

The hi-tech heavyweight is making the “iOS in the Car” push amid rumors that Apple is considering a bid for electric carmaker Tesla Motors, the Financial Times reported on Friday.

The move will be a first for Apple technology to be embedded in devices that are not its own branded products.

The plan reportedly allows drivers to use Apple Maps as well as listen to music and watch films. Drivers can also make calls can through the system, “which will tie into the Siri voice recognition platform so that messages can be read to the driver who can respond by dictating a reply,” the FT reported.

Currently, cars can already play music through Apple devices but the new platform allows the iOS software on the screen to be built into the car.

“The choice of the Ferrari, Volvo and Mercedes-Benz is seen to be in keeping with the US tech group’s high-end phones,” the FT reported.

Sources told the newspaper that the official announcement of Apple’s deal will be made at next week’s Geneva Motor Show.