Apple signs deal with Saudi bookshop in regional first

In the first deal of its kind in the Middle East, Apple has inked an agreement with Saudi bookshop Jarir to supply all Apple products through the outlet, as well as providing an after-sales service.

In an interview with Al Arabiya News Channel, Jarir’s chairman, Mohammad al-Aqeel, said that this agreement will allow the prices of Apple products sold at Jarir branches to be slightly reduced.

Apple has never previously dealt directly with retail outlets headquartered in the Middle East.

The agreement will allow Jarir to increase its supply of Apple products and overcome the issue of unavailability in the Saudi market.

Aqeel noted that receiving Apple products in Saudi Arabia used to take 3-6 months as it was provided by a third party.

Apple chief executive officer Tim Cook has previously said that Apple is eyeing the Middle East for increased revenues in the region.