UAE salespeople ‘spend 5 hours a week’ on social media

Social media can provide the golden lead salespeople spend their time looking for: the real decision maker. (Shutterstock)

In the UAE, cold-calling and unannounced office visits are out, while finding clients on social media is in.

Salespeople in the Gulf state spend up to five hours a week using social media sites to boost sales, US-based professional network LinkedIn said on Friday.

In a survey of 252 sales professionals in the UAE, close to nine-in-ten agreed that leveraging a social network to reach sales targets was important.

With a few clicks of a mouse,  social media can provide salespeople the most coveted of leads: the real decision maker.

“The typical business buying process now involves more than five decision makers,” said a regional LinkedIn executive in a Monday press release.

“Luckily, social media helps to shed light on the key connections salespeople need to make.”

With traditional gatekeepers – such as a receptionist or personal assistant – out of the way on social networks, salespeople have the opportunity to closely track their targets before making the “big ask.”

“Take note of the articles and updates they share in a professional context, and look for opportunities to engage them with relevant content of your own,” LinkedIn advises.

Last Update: Wednesday, 20 May 2020 KSA 09:47 - GMT 06:47