Apple on Tuesday launched the iPhone 12 with faster 5G connectivity starting at $799, which the Cupertino, California company hopes will spur a wave of upgrades and keep its sales booming through the end of the year.
The iPhone 12, with a 6.1-inch display, has flat sides with a flush display, similar to the company’s iPhone 5 and a departure from rounded edges in recent years.
Apple also introduced a “Mini” version with a 5.4-inch screen for $699 and a “Pro” version with three cameras starting at $999.
Pre-orders for the iPhone 12 and iPhone 12 Pro begin Oct. 16 and go on sale Oct. 23. The iPhone Mini will be available for pre-order Nov. 6 and in stores Nov. 13.
Verizon Communications Inc CEO Hans Vestberg said the new iPhones would work with the carrier’s “ultrawideband” 5G network designed to alleviate bottlenecks in major cities like New York and Los Angeles as well as in crowded areas like NFL stadiums.
Apple said all iPhone 12 models in the United States will support millimeter wave 5G, the fastest variant of the technology, as well as lower-frequency bands. Some rival Android devices support only the lower-frequency versions of 5G.
Apple said it had tested 5G on more than 800 carriers in 30 regions globally.
Shares of Apple fell over 3% during the event, erasing $77 billion worth of stock market value.
In China, the biggest online video platforms, including Tencent Holdings and Bilibili Inc, canceled Apple’s livestream event without explanation, Bloomberg News reported.
Apple also announced a HomePod Mini smart speaker that will come in white and gray, cost $99 and be shipped starting Nov. 16.
The new HomePod offers features like allowing use by multiple users in a home and sending information to car-based systems. For example, a user can tee up driving directions to a store after asking the HomePod what time it closes. Many of the features serve as a catch-up to similar offerings from Amazon.com Inc and Alphabet Inc’s Google.
The annual launch event is nearly one month later than normal and comes as the coronavirus pandemic has disrupted Apple’s well-oiled machine for designing and churning out its biggest-selling product.
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