Designed by Lebanon’s EV Electra, the coupe-style ‘Rise’ is the country’s first foray into the electric car market, a fast-growing sector that promises to lower planet-warming emissions.
Costing $30,000, the Rise reaches 180 km an hour and goes on sale in Lebanon and Europe in late 2021, pending certification.
But for all the hype around the sector’s rising popularity, from Norway to China, the Rise faces a bumpy journey at home.
The economy is in crisis, with just 62 new cars sold in the first two months of 2021, against 1,876 in the same period last year, according to local consultancy Information International.
The car’s green impact is also set to be diluted in a country reliant on fossil fuels for electricity, while frequent power outages do not bode well for reliability.
Its maker is undaunted, saying state-subsidized power lends allure to a car with a pricetag out of most locals’ reach.
“Lebanon’s electricity is one of the cheapest in the world. Few people could dream of driving an electric car at these costs,” CEO Jihad Mohammad said.
“It’s very competitive. You’re driving at the expense of the state,” former energy minister Cesar Abi Khalil told the Thomson Reuters Foundation.
The current minister did not respond to a request for comment on state subsidy policy or renewable energy targets.
Sales of electric cars have soared in many rich economies, promising eco-minded consumers low running costs coupled with a lower footprint.
But Lebanon presents its own challenges.
The country’s power supply has been spotty since a 1975-1990 civil war and has only worsened in an 18-month economic crisis, with rolling blackouts a regular feature of life.
Mostly old power plants produce some 2,000 megawatts of electricity yet peak summer demand tops 3,400.
A fleet of privately-owned diesel generators fills the gap.
When the power works, it’s cheap; consumer power prices have not budged since the mid-1990s, even though costs have jumped.
Consumers buy power for less than a 10th of production cost, giving EV Electra its key leverage.
Mohammad also plans to install dozens of charging stations and let customers use them for free.
The country generates roughly 95 percent of its power by burning heavy fuel oil, among the worst pollutants. Renewables, chiefly hydro-electric power, make up just a few percent.
“An electric car is only as green as the electricity that powers it,” said Carol Ayat, head of energy financing at Lebanon’s Bank Audi.
In countries with a cleaner energy mix, such as France and Sweden, electric cars had 70 percent less lifetime emissions than normal cars, according to a 2020 study.
The Rise could even boost greenhouse gas emissions by increasing demand for electricity, said Ayat.
Independent analyst Jessica Obeid said for any electric car to be sustainable, Lebanon needed effective solar charging and a reformed power sector centred on renewables.
Lebanon missed a target of generating 12 percent of its electricity from renewable sources by 2020 and is primed to miss a more ambitious goal of 30 percent by 2030.
A wind power project is stalled almost a decade post-launch, with international lenders unwilling to pay for the project until a new Lebanese government embarks on long-overdue reforms.
“Lebanon needs to double down on renewable energy… because it’s the only natural resource we have domestically,” Obeid told the Thomson Reuters Foundation. “If we want a productive economy...renewable energy provides affordable solutions.”