China’s smartphone shipments last year the lowest in 10 years: IDC report

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China’s smartphone sales fell 13 percent year-on-year in 2022, the largest plunge for the sector in a decade as consumers spent cautiously, market research firm IDC said on Sunday.

The total number of devices shipped was 286 million, down from 329 million in 2022.

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That meant total 2022 sales volume was the lowest since 2013 and the first time since then that annual sales have dropped below 300 million, IDC said in a report.

Android handset maker Vivo was the top-selling brand over the year, with a market share of 18.6 percent. Its total shipments fell
25.1 percent year-on-year, however.

Honor ranked as the second best-selling brand, with shipments growing more than 34 percent, albeit from a low base.

Apple Inc was the third best-selling phone brand in 2022, tied with Oppo.

Apple’s overall sales fell 4.4 percent year-on-year, broadly outperforming the market downturn.

In Q4, despite being the top-selling brand in the three-month period, year-on-year sales for iPhones were still down, as supply chain issues caused by worker unrest at manufacturer Foxconn’s plant in the city of Zhengzhou compounded worse-than expected demand, researchers wrote.

Strict COVID-19 controls in China, which ramped up in the spring of 2022 across several cities, weighed heavily on its economy which slumped to one of its worst levels in nearly half a century last year.

The plunge in smartphone sales in China reflected the sector’s performance globally. In 2022, global smartphone shipments hit 1.2 billion, the lowest since 2013 and a year-on-year fall of more than 11 percent, according to IDC.

Read more: China’s 2022 economic growth one of the worst on record

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