British ASOS experiences stronger demand, fewer returns

A model walks on an in-house catwalk at the ASOS headquarters in London April 1, 2014. (Reuters)

British online fashion retailer ASOS forecast full-year sales and profit significantly ahead of market expectations, saying it was benefiting from stronger than anticipated underlying demand and fewer products being returned by shoppers.

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Shares in ASOS were up 8.5 percent at 0734 GMT on Wednesday, extending gains in 2020 to 36 percent after it said revenue growth for its 2019-20 year was now expected to be between 17 percent and 19 percent.

It forecast pretax profit in the region of 130 million pounds to 150 million pounds ($170-$196 million), up from 33.1 million in 2018-19.

Several British clothing retailers, including Next and Superdry, have recently reported better than expected trading as Britain emerged from coronavirus lockdown.

ASOS, whose fast fashions are popular with shoppers in their twenties, said it had expected to see return levels normalize once lockdown measures eased and customers were able to ship returns and felt more comfortable doing so.

However, it said returns were not increasing at the rate it had anticipated due to strong demand during the lockdown for activewear and a shift to more intentional purchasing across all ranges.

German online fashion retailer Zalando said on Tuesday it had also benefitted from a decline in returns, though it assumes the fall will be temporary.

“Looking forward, the consumer and economic outlook remains uncertain and it is unclear how long the current favorable shopping behavior will persist,” ASOS said.

Last month ASOS said it would repay the money it claimed under Britain's scheme to furlough workers during the crisis.

In April it raised 247 million pounds in new equity to shore up its finances.

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Last Update: Wednesday, 12 August 2020 KSA 11:39 - GMT 08:39
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