ENERGY

UAE oil major ADNOC launches unified brand identity across Group

Dr Sultan Ahmed Al Jaber, UAE Minister of State and ADNOC Group CEO, addressing those attending the launch event. (Supplied)

The Abu Dhabi National Oil Company (ADNOC) launched, on Sunday, its new unified brand, bringing together its subsidiary companies under one common identity that will highlight the scale of its business, the size of its contribution to the UAE’s economy and its positive impact on the nation’s socio-economic development.

The unveiling of ADNOC’s unified brand strengthens ADNOC’s focus on the future, and will help create a more integrated, dynamic and progressive corporate culture, with a centralized governance model, while maintaining the operational autonomy of each company.

The introduction of the revitalized brand is the latest step in ADNOC’s 2030 smart growth strategy, which is maximizing value and increasing profitability, as it delivers a more profitable upstream business, a more valuable and diversified downstream business and a more sustainable and economic gas supply.

The launch event, held at ADNOC’s headquarters, was attended by over 3,000 employees from across the organization and broadcast live to all employees in ADNOC’s subsidiaries.

Dr Sultan Ahmed Al Jaber, UAE Minister of State and ADNOC Group CEO said: “Inspired by our nation’s journey and compelled by our unique mandate, we are bringing our people, businesses, products and services together under one unified ADNOC brand.

“We are confident that bringing the Group together, under one brand, will significantly enhance the visibility and positioning of ADNOC at a local, regional and international level,” he said. 

2030 integrated strategy 

He said it will strengthen ADNOC’s position as one of the leading brands in the UAE and the region. “Most importantly it will increase our brand equity, reinforcing our 2030 integrated strategy to further unlock, enhance and create value.”

Alongside the unveiling of ADNOC’s single brand identity, the company has also introduced a reinvigorated Vision which states: “We harness energy resources in the service of our nation”.

The launch of ADNOC’s unified brand was marked by a fly-by by Al Fursan, the UAE Air Force’s aerobatic and demonstration team, trailing blue and white smoke above the Abu Dhabi Corniche, and a flotilla of ADNOC branded traditional Arabian sailing boats.

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Last Update: Sunday, 15 October 2017 KSA 16:19 - GMT 13:19
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