This article is the second and final in a two-part series exploring how and why UAE businesses change, adapt and thrive during Ramadan, the Islamic fasting month.
As the Islamic fasting month of Ramadan – and scorching summer temperatures – drives many people indoors, savvy broadcasters in the UAE and surrounding region prepare an annual barrage of high-quality content to keep viewers glued to their seats.
Trend in motion
The cast of 'Selfie,' created by Saudi comedian Nasser Al Qasabi. The show became widely known for its satire against ISIS (MBC)