From aviation to hospitality, the coronavirus pandemic has wreaked havoc on many of the world’s largest industries.
Since the beginning of 2020, customer satisfaction with scented candles has been dropping at a much faster rate compared to unscented candles. 4/n pic.twitter.com/LULlUh9P6W— Kate Petrova (@kate_ptrv) November 27, 2020
Since the beginning of this year, the proportion of reviews mentioning lack of scent grew from < 2% in January to close to 6% in November. These numbers may not seem like much, but the trajectory of no-scent reviews over the last 11 months is certainly an interesting one 7/n pic.twitter.com/K5wEuM0boo— Kate Petrova (@kate_ptrv) November 27, 2020
Very cool! I just did a quick UK amazon perfume version. Not as nice as yours, but a hint of signal may be there too :) pic.twitter.com/78xUmvnyV9— Moritz Wagner (@MoritzWagner20) November 28, 2020