Ford to have cars that listen and take orders

Alexa is a digital personal assistant, like those operated by Apple and Google. (Photo: Ford)

Motorists will soon be able to speak to their cars, but not just to turn on the radio or connect to Bluetooth, this time it will be to carry out tasks such as ordering take-out or checking on the weather.

The technology, known as Alexa, is being introduced by car giant Ford in partnership with online shopping giants Amazon, and is expected to be rolled out by 2020. The announcement was made at the recent CES technology show in Las Vegas.

Alexa is a digital personal assistant, like those operated by Apple and Google. Motorists will be able to order food for delivery or get a weather update as well as other information while at the wheel of their car.

But by using their own technology, car firms will be able to retain valuable data gathered as people use the system, which would otherwise be kept by third party tech firms.

The system that Ford uses works through mobile phones that communicate with an app. But the plan is to have devices built into vehicles by 2020 with 10 mln in North America and 20 mln globally.

Further technology advances are likely in coming years that will enable people to communicate with the vehicles from their homes.

SHOW MORE
Last Update: Wednesday, 20 May 2020 KSA 14:00 - GMT 11:00
Top