With the recent poll debacle in five states and now crucial general elections just four months away, the Hindu nationalist Bharatiya Janata Party (BJP)-controlled Indian government has doled out tax sops to the burgeoning film industry to make movie-watching affordable but this has failed to cheer the cockles of the die-hard fans.
Dr Mallika Sarabhai says people will not throng theaters just because tickets are cheaper. (Supplied)
Tax on movie tickets above Rs 100 has been cut by 10 percent. (Supplied)
Director Rakesh shah wants more govt incentives for Gujarati films. (Supplied)
Movie buff Jitendra (left) never misses a new film release. (Supplied)