Probably one of the very few things in the world that effortlessly crosses the India-Pakistan border – well, there’s Bollywood too, but that comes with its own share of controversies – is this lurid dark pink rose-flavored drink called Rooh Afza.
Particularly during Ramadan in the Indian subcontinent, this nostalgia-tinged beverage becomes even more popular. (Supplied)
Over the years, Rooh Afza has evolved into a major brand. (Supplied)