Few people would have thought of celebrating New Year’s Eve in a Starbucks, but in a city renowned for being a place where everything is possible... and expensive, Starbucks charged more than $130 for a spot in its shop overlooking Burj Khalifa, where a firework display left thousands in awe.
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The Dubai Mall’s branch of Texas Roadhouse – adjacent to the Burj - boasted a set menu worth 1,000 Dhs, the same price charged for a dinner by an “award winning Executive head chef” at The Act, a trendy restaurant and night spot in Dubai’s five-star Shangri-La hotel.
Prices shot through the roof as coffee shops and restaurants expected that thousands of spectators would be eager to pay to secure a spot near the big event.
“They knew that people would pay…they are essentially renting out their location as space to watch the fireworks,” Yousra Zaki, a public relations executive based in Dubai said.
‘Glow in the dark’ festivities
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While those who headed to Meydan’s White night club paid at least AED 700 as prices went as high as AED 3,000 per person.
These prices came with a promise: party goers would “blackout” result of an explosive New Year’s Eve party.
“Everything will glow, performers…staff” Romy Habre, a marketing and events manager working with White told Al Arabiya News.
“People will have so much fun, they will blackout,” she added.