Sisters Gigi and Bella Hadid join star-studded Balmain campaign

Gigi, who has modeled for Balmain in the past, is joined by her sister in the new ads. (Photo courtesy: Daily Mail)

Palestinian-American supermodel sisters Gigi and Bella Hadid have joined Balmain’s latest fashion campaign which also features other siblings including Kendall and Kylie Jenner, and Joan and Erika Smalls, and Armando and Fernando Cabral.

The high-fashion brand debuted the images on Instagram this week, posting three frames of the ads from each of the three duos' shoots.

The Hadid sisters in the campaign are seen wearing dresses with fringe details, with Bella, 18, seemingly applying lipstick to Gigi, 20.

Olivier Rousteing, Balmain’s creative director, told the Daily Mail that the campaign, which will debut in Vogue's August issue, is a “celebration of the unique and unconditional love of siblings.”

He stated that siblings “represent the fresh, diverse and open spirit of a new generation of fashion,” he added “watching them work together also made clear to me the universality of an age-old truth: the truly powerful strength, support, and love that family members can provide to one another.”
 

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Last Update: Wednesday, 20 May 2020 KSA 09:48 - GMT 06:48
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