Meet the five fiercest female celebrity fitness ambassadors

Kylie Jenner was announced as the latest brand ambassador for Puma in a deal worth $1 million. (Photo courtesy: Puma)

Beyoncé debuted her activewear range – Ivy Park – last week, joining a slew of fierce and fit female celebrities who have fronted fitness campaigns.

She’s got one of the best bodies in the music industry – not to mention razor-sharp business acumen – so it was only a matter of time before Beyoncé released a line of fitness and athletic wear. In collaboration with Topshop, the ‘Formation’ star drops Ivy Park this April 14, and great news for her fans in the region: the range will be available at select Topshop stores in Abu Dhabi and Dubai, as well as via online retailers Net-A-Porter and Namshi.com.

“Activewear has been one of our core strengths as a business so it was an absolute no brainer when we learnt that Beyoncé was launching her first fitness line,” Ian Smith, Marketing Director of Namshi.com told Al Arabiya English. “We've received a great deal of interest since we announced the launch and are confident that Ivy Park will do extremely well in the Middle East. We are extremely excited and geared up for the launch!”

Curious as to what it’s going to look like? Here’s a little preview below:

Describing the line, Smith told us: “Beyoncé has created a label that is not just a sportswear line but a brand that aspires women to be the best version of themselves, emotionally and physically.

“The Ivy Park message encourages health, fitness and female empowerment… and will be sending a powerful message to all the women out there.”

While she may be the biggest music star yet to release a fitness line in recent times – Beyoncé’s reported net worth is currently $450 million – the ex-Destiny’s Child front-woman certainly isn’t the first to do so. Here are a few more ladies promoting the “the stylish while working out” look.

Kylie Jenner

Where there’s a business opportunity, there’s a Kardashian-Jenner. And last month, Kylie Jenner was announced as the latest brand ambassador for Puma in a deal worth $1 million.

But in true KUWTK-style, a lot of drama went down with Jenner’s brother-in-law Kanye West ahead of the launch, with the rapper claiming that her loyalties lied with Adidas due to his own collaboration with the rival brand.

He tweeted: “1000% there will never be a Kylie Puma anything. That’s on my family! 1000% Kylie is on Yeezy team!

“Puma we gone give you your measly million dollars back! Never try to divide the family!”

Erm, awkward.

Kate Hudson

Those who used to watch Glee will remember how fit Kate Hudson was looking during her role as a dance teacher on the hit TV show. Fast-forward a few years later, and the Hollywood actress is the co-founder and face of Fabletics, a range of luxury sportswear at an affordable price.

While the looks on sale look great and seem comfortable, Hudson’s business venture has had mixed reviews. The actress and her business partners have come under fire for the website’s controversial membership model.

Rosie Huntington-Whiteley 

You know those gorgeous Victoria’s Secret models? You know, the ones who would look good even when they’re running around the house doing the vacuuming and cleaning? There should be a rule against them promoting any sort of fitness product, because let’s face it, us mere mortals will never look that good in their sportswear. 

But UK brand Marks & Spencer took the risk in January with model and actress Rosie Huntington-Whiteley expanding her Autograph lingerie collection to include a full range of fitness apparel, called Rosie for Autograph Active.

Speaking of the collaboration, Huntington-Whiteley said: “Fitness and well-being is such a huge part of my life, it feels like a really natural step for my existing lingerie range to develop and now include active-wear pieces.”

Rihanna

Our list wouldn’t be complete without the huge force that is Rihanna. Another recent sign-up by Puma, the ‘Work’ singer is not only the brand’s global brand ambassador for women’s training, she also serves as a Puma Women’s creative director.

Rihanna has already launched two pairs of trainers with the brand, with her third collaboration coming out on April 22. But this time around, it’s a pair of baby pink, furry slides. No, really. Just look up the hashtag #THEFURSLIDE.

 

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Last Update: Wednesday, 20 May 2020 KSA 13:58 - GMT 10:58
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