Rihanna announces Fenty Beauty launch in Saudi Arabia this month

Fenty’s major selling point is that it offers products for a wide range of skin tones and textures. (Fenty Beauty)

Rihanna’s coveted makeup line is now launching in Saudi Arabia, the singer announced on social media this week.

Last year 2017, Fenty Beauty became available in several countries across the Middle East and will now be available in Saudi Arabia from April 19.

Fenty Beauty is expected to be a major hit in the kingdom; the brand made $72 million in just a month after its September release.

The Saudi cosmetics market, worth $4.7 billion as of 2015, is projected to grow to $8.53 billion by 2021. 

Fenty’s major selling point is that it offers products for a wide range of skin tones and textures.

Upon launching, the brand featured an inclusive campaign that featured women of several races and backgrounds, prominently including a hijabi model.
 

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Last Update: Wednesday, 20 May 2020 KSA 09:53 - GMT 06:53
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