Standing on black and white steps - checkered like her Chanel handbag - Helen Schweitzer poses elegantly on a London doorstep to capture the winning photograph for her Instagram page.
Fellow Insta friend, Chantal Mallett, prefers the pastel patchwork and blossoming wisteria of a nearby Notting Hill street for her bridal couture feed.
While Luisa Hille models a classical stone gatepost, soaking up the sunshine, as her legs dangle on the wall of a multi-million-pound, sea green home.
The front-step selfie is a phenomenon that grew with social media in an era when few can afford to buy the actual lifestyle.
“Your backdrop is important because it gives out a subliminal message to the audience that you’re pitching to - just as pop videos do,” said Henry Pryor, an estate agent.
Schweitzer is typical of the trend - young and beautiful.
Scroll down her online feed and the German blogger appears outside another London property, this time nestled in a thick coat, leaning on the railing of a Barbie-pink home.
In a third shot, the 20-year-old brunette dances through a cobbled mews - where homes top a million pounds ($1.3 million) - with a retro, red moped to the rear.
Schweitzer is not alone in property stalking.
Thousands flock to the west London area of Notting Hill - one of Britain’s priciest postcodes - to seek out colorful facades to elevate and enliven their social media.
“Notting Hill is actually my favorite area in London. The homes are the prettiest,” the blogger, with more than 1,000 followers, told the Thomson Reuters Foundation.
“A lot of rich people live there, which is why the area is very clean and pretty.”
Pryor - who sources homes for the rich, famous and “plain hard working” - said modelling top property connoted success.
“There is something very aspirational, very safe and traditional about being photographed in Kensington and Chelsea.”
London Notting Hill (Courtesy: Instagram)