WATCH: Nike ad depicting women stirs controversy in GCC

Veiled woman jogging in the Nike advert. (Advert footage)

An online sport advertisement by Nike Company was released this week, showing Arab women fencing, boxing and skating on ice.

The advert stirred controversy in the Arabian Gulf region, as it smashed the stereotyped image of women spending most of their lives at home.

The video that garnered 400,000 YouTube views and 75,000 twitter shares, stirred a wide wave of controversy between supporters and antagonists.

Part of the viewers saw that the ad is “inciting” women against their reality or stereotyped image, while others, mostly women, thought that it praises the various big achievements of Arab women.


Last Update: Wednesday, 20 May 2020 KSA 09:50 - GMT 06:50