Coca-Cola ad criticized for remembering ‘good old times’ during Nazi rule

The ad was released to celebrate the 75th anniversary of the company's orange soda Fanta. (Courtesy: Vimeo)

Coca-Cola has reportedly removed, edited and re-uploaded an online promotional video following criticism the advert was favorably reminiscing the period of Nazi rule of Germany.

The ad, released to celebrate the 75th anniversary of the company's orange soda Fanta, harked back to when the drink was first developed in Nazi-ruled Germany during the 1940s as an alternative to cola.

The video explained how the soda giant developed Fanta, stating: "75 years ago, resources for our beloved Coke in Germany were scarce … To celebrate Fanta, we want to give you the feeling of the good old times back."

According to Israel’s Haaretz newspaper, the video “neglected to mention that these ‘good old times’ were the days of World War II and the Holocaust, in which millions perished.”

The news report added that the video was met with “uproar” online, which led Coca-Cola to removing the video before it “uploaded an edited version without a reference to the ‘good old times.’”
 

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Last Update: Wednesday, 20 May 2020 KSA 09:43 - GMT 06:43
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